Baby Monitor Packaging
DELIVERABLES: PACKAGING DESIGN DIRECTION, LAYOUT DESIGN, LITERATURE PACK, DOOR TAG
This company was a market leader in hospital grade technology but this would be their first time producing a DTC Direct to Consumer product. A marketing agency was hired to create the logo, color palette while I worked in parallel to help deliver the packaging design alongside the Head of Global Marketing and Director of Industrial Design.
Having worked for 4 other baby product companies prior, I felt ready to help the company bring the product to mass production.
In addiitonal to having experience working for FDA regulated, I was able to create a design layout that accommodated all of the languages for our target regions while coming up with a design layout that spoke to the credibility to the hospital-grade technology as well as look approachable for a baby product industry.
Our team was complimented by the VP of Global Marketing who said that this packaging design was aspirational for the company for all future consumer products.
Another agency designed these POS Point of Sale displays, but I was so thrilled when I saw them in Target and Best Buy. I had the spider alarms (as seen on the right) in mind when I designed these products that the alarm might cover the packaging.
I went on site to make sure the production of the packaging went well as long as did printing proofs.
Our team’s awards!
Packaging design & renders by Denise Gee
Background Photography by Mike Lembke
