DermTech
CLIENT: DERMTECH
LOCATION: SAN DIEGO, CA
DELIVERABLES: REBRANDING | PACKAGING | MARKETING MATERIALS
REBRAND
DermTech approached me curious about a rebranding for their company. Their old logo represented outdated technology and they were looking for a more clean, modern, and clinical look. I came up with various logos and they decided to use intermediate logo that would help them transition their brand to the new logo.
Old Marketing Material
Old Kit Box Image & Old Logo
Old Dermtech Branding was dark with outdated looking graphics. The old logo represented technology that was no longer used to read DNA.
PACKAGING MOCK-UPS
Here are some mock-ups of their new box that I presented to them. Their product is an adhesive patch that tests irregular moles for melanoma. I took the shape of the patch to create patterns on the box. Here are some of the packaging designs that I presented to the company. We decided on the bottom right.
LOGO REDESIGN
Left Logo is the original logo. The middle logo is their transitional logo I made which they wanted to use the patch design and a simplified “square” mark which gives the customers familiarity with the brand. The final logo on the right is what the company will eventually use as the new and final logo.
Stratum means layers of the skin and a logo was needed for one of the DermTech programs. The smooth line across the logo represents … a layer or skin!
PLA is a logo that was created for one of their tests based off an existing logo style.
Carcinome is another logo that was made for another DermTech Test based off an existing logo style.
Tradeshow Booth Design
I created icons and imagery that was printed on this 360 tradeshow booth design.
