PathwayFit on NASDAQ
CLIENT: PATHWAY
LOCATION: SAN DIEGO, CA
DELIVERABLES: MARKETING COLLATERAL | ANIMATION | SOCIAL MEDIA | WEBSITE | CAMPAIGNS
Pathway FIT - NASDAQ Tower in NY Times Square 2016
One of my favorite projects that I did for Pathway was the animation on the NASDAQ tower that was displayed for over 3.5 million viewers over the course of NY Fit Week. On street level, there were side televisions that would play the ad on loop for the entirety of the week.
The left was a mock-up that I presented the the CEO of the company. After various rounds of storyboard approval I began the animation process and rendering through After Effects. The right image was taken by NASDAQ photographers.
We promoted the relaunch of PathwayFit through instagram and twitter giveaways.
We posted daily on various social media channels about the product and I came up with this style of branding for our team to follow. Motivational quotes were the number one reposted and retweeted graphic so we had our campaign showcase aspirational fitness.
A mini version of the test was later released into CVS as “Fit iQ”. Here I am proofing the sample boxes that came in.
Website wireframe for the product site. I used Adobe XD to create high fidelity wireframes to present to the executives.
