Uplift Investing
CLIENT: Uplift Investing
Location: San Francisco Bay Area
DELIVERABLES: Logo | Branding| Style guide for Powerpoint
ABOUT Uplift Investing
“UPLIFT INVESTING is a boutique investment advisor that enables clients to build their financial future through Socially Responsible Investing, an investment strategy that aligns investing with personal values.”
The target audience are millennial women who are looking to invest their money in companies that align with their personal values. Companies with environmental awareness and a sustainability message are one of the top things that women look for in do good companies. With this knowledge, we wanted to have a green be the main color along with a plant motif that would look approachable to millennials.